A powerful partnership of words and images to help users navigate a range of new services.
Copywriting for-step by-step guide to new customer interface
We provided copywriting services for an animation to demonstrate how users could access a range of new open data services.
• Clear, easy-to-understand language with no national cultural nuances to meet needs of a pan-European target audience.
• Met brief to let the images take users through the process with each step reinforced by the words used in the script.
• Part of a series of three videos to explain the role of open data from official national sources, show how SMEs believed they could benefit from it, and guide users through the customer interface to access the test services.