Promoting vision for a society empowered by authoritative geospatial services.
Copywriting for an animation to gain approval of a new corporate strategy
We provided copywriting services and strategic direction for an animation to secure member support for EuroGeographics’ corporate response to a host of policy and political influences.
• Focused on examples of how new strategy would support members in meeting social, environmental and economic challenges that extend beyond national borders.
• Set scene with examples of how data is used in everyday life, and posed two key questions about trust and access.
• Well-received message resulted in unanimous approval of renewed strategy with a number of members also translating the script for use in their own countries.