PR campaign to support major exhibition focused on how geospatial data and maps enable a better understanding of information related to people and places.

PR campaign highlighting how official geospatial data contributes to European policy

We put together a series of key messages targeting European policy and decision makers attending the two-week exhibition in Brussels as part of the European Location Framework Project.

• Translating the technical aspects of geospatial data into easy to understand benefits aligned with the European Commission’s priorities.

We provided extensive copywriting service for:

• The exhibition displays and case studies to show how geospatial information and maps can be used in the Commission’s work.

• Speeches for VIPs at the opening reception.

We managed the external communications and branding:

• Coordinated #mapsforeurope social media activity.

• Worked closely with designers to ensure brand consistency across the 9 exhibition panels; and provided on-stand support.